The artisan matrix, the importance given to the designing phase, the in depth knowledge of the body, the fusion of innovation and tradition, the continuous quest for quality, the attention paid to image – these are the elements that transformed a little corsetry laboratory founded by Ada Masotti in 1954 in Bologna, into the La Perla Group, a market leader in the underwear and swimwear sectors.

1. Stitch by stitch, La Perla creates the luxury that gives curves sensuousness that makes the world’s biggest stars agree to be photographed in its sheer contours. From Naomi Campbell to Angelina Jolie, from Uma Therman to Victoria Beckham, they have all adorned La Perla.   

Some of the famous innovations of La Perla include modern stretch fibers developed especially for the company and the creation of the first matching stretch lace sets. In the 1960's they launched two-pieces in their original colors, instead of the traditional white and black. This started a revolution in lingerie. Women became more imaginative in their lingerie choices and realized that what they wore underneath their clothes could be just as important as the outer garments.

La Perla has continued to move with the times, creating romantic lingerie in the late 70's and more modern, sculptured underwear when the 'Power Woman' was in fashion. In 1994, for example, the company created the Sculpture bra, sculpted to fit the contours of the figure. The company tests their silky and soft fabrics rigorously on women for comfort and wear, before they are marketed. Its reputation for innovation and beauty is rigorously guarded.

The Collections
The La Perla collections are made of the finest most luxurious materials, welded together with a deep insight in the art of stitching, embroidery and the human body.
La Perla Black Label line is one of the most provocative and well-known designer lingerie range in the world. Hard fashion and sexy design are the catchwords for this line. Slightly more enticing, suggestive and alluring than the mainline La Perla collection, it enjoys the status of the sexiest series featuring ranges in blacks and reds. Lightweight materials, one of a kind prints and intricate details are the hallmarks of this collection.

The La Perla range uses exotic fabrics and specializes in exquisite handmade lace and embroidery.

The Glamour Collection: Mainly for the innerwear and underwear line, this collection blends satin, lace and elasticin into beguiling shapes that fit to perfect. Making simple fits a matter of glamour, making sensual innerwear a part of daily life.

La Perla swimwear is the perfect blend of good taste and everlasting quality using innovative materials, revealing cuts and vibrant colours.
La Perla will be available in Mumbai in September 2007.

About La Perla
La Perla Group which celebrated first fifty years of activity in 2004 directs its production towards various market sectors, placing itself at the Top end of the market, and presenting them under a variety of brands. La Perla, a top class brand that can boast worldwide fame, proposes a variety of collections that range from underwear to night lingerie, from beachwear to clothing wear.

Alberto Masotti, today the President of the La Perla Group, after having graduated in Medicine in the Sixties decided to dedicate himself to the family company founded by his mother Ada. His entrance and presence in the company have been, from the start, decisive factors for the fusion of creative aspects with an innovative vision on a business level, which sees every strategic and productive aspect interact with a more emotional and instinctive dimension. Alongside him, his daughter Anna, who, after having spent several years training in various sectors of the company, today holds the position of Image Supervisor and Fashion Coordinator of the La Perla Prêt-à-porter collection. 

For further details please contact:

id8 media solutions
Shalini Bazari  
+91 98201 17318    
email:shalini@id8mediasolutions.com

Murjani Group
Maneka Thadani
+ 91 98200 25694
email: maneka.thadani@murjanigroup.com