June 14, 2007: Jimmy Choo, the maker of glamorous accessories adored by international stars and elegant women worldwide is set to mesmerize Mumbai with an exclusive press preview of the Autumn/Winter 2007 Collection. The Jimmy Choo Press Day discloses its uber-sexy, inimitable designs exclusively at Prive, Mumbai. The soirée will unveil its alluring designs before the elite fashion universe with a press day; a private and exclusive peek to the upcoming collection for the press, prior to the store launch. Every fashionista worth her glamorous style knows that her lustrous look is incomplete without the ultra-feminine and chic Jimmy Choo designs.
Says Vijay Murjani, Managing Director Murjani Group, "We are very pleased to have Jimmy Choo as a part of the Murjani Group in India. The brand brings with it luxury, style and a unique chic feminity - a perfect synergy of glamour and sensuality and a welcome addition to our collection of luxury brands".
Says Tamara Mellon, Founder and President Jimmy Choo, “It doesn’t matter what you are wearing – if you have good shoes and a good bag, you’ll look right”.

Synonymous for its seductive yet wearable style, Jimmy Choo steps into the Autumn Winter season with a collection of footwear that is slender, powerful and glamorous. Jimmy Choo handbags for Autumn/Winter 2007 capitalise on the fusion of glamour and function for which these bags have become known. Jimmy Choo is being launched in India by the Murjani Group and will soon open stores in the city. Come, indulge and sense the classic, luxurious privilege that is - Jimmy Choo!

About The Murjani Group
The Murjani Group is responsible for having successfully developed and launched some of the world’s most recognized designer lifestyle brands. In the words of Mohan Murjani, Chairman of the Murjani Group, “Building brands is not only our strength, it is our passion”. Testimony to which, is the unquestionable international success of designer lifestyle brands, like Gloria Vanderbilt and Tommy Hilfiger. A pioneer in the field of global brand development, the Murjani Group has constantly pushed the envelope to change marketing, merchandising and retailing, through innovation. The Group has made a mark for itself, as “ingenious marketers”, in the USA, the most competitive market in the world.

Founded in 1930, by Mr. B. K. Murjani, the group based its initial success on full vertical integration in the apparel industry. In 1966, the group commenced its transition from manufacturing to designer lifestyle brand development and marketing, culminating in 1976, with the launch of the World’s ‘First Designer Jean – Gloria Vanderbilt’. Not one to rest on its successes, Murjani followed this with the launch of Tommy Hilfiger in 1985. An unknown designer in the 1980’s, Tommy Hilfiger was hand-picked by Mr. Mohan Murjani as the next international lifestyle designer.

In 2006 the Murjani Group announced several exclusive relationships, with major international brands for India. Besides Jimmy Choo there is Gucci, La Perla, Calvin Klein, French Connection, Tumi and Build A Bear. For more information on the group, please visit www.murjanigroup.com.

For further details please contact:
id8 media solutions                                                          Murjani Group
Tanya Kapadia   98200 99747                                          Maneka Thadani       
email:tanya@id8mediasolutions.com                              email:Maneka.thadani@murjanigroup.com
Shalini Bazari     98201 17318    
email:shalini@id8mediasolutions.com

Tamara Mellon
Company Founder & President

“It doesn’t matter what you are wearing – if you have good shoes and a good bag, you’ll look right”…….. Tamara Mellon

Tamara was born in London, the daughter of Tom Yeardye, a successful entrepreneur & Ann Yeardye, a former Chanel model. She was internationally educated in England, Beverly Hills and Switzerland and with a strong eye for fashion began her career at Phyllis Walters Public Relations, Mirabella, and followed as accessories editor for British Vogue in 1990.

Recognizing the potential for development in an accessories market, which lacked both style and variety, Tamara took her idea to launch a ready-to-wear company to couture shoe-maker Mr Jimmy Choo, a skilled craftsman, recognised for his talent to produce made to order shoes in the East End of London.

As founder of the Jimmy Choo company, Tamara secured funding for the creation of her business and sourced factories in Italy. In addition, she set up the Italian office to handle production, quality control and shipping. By 2001, Jimmy Choo had over 100 wholesale clients including Saks Fifth Avenue, Bergdorf Goodman, Harrods and Harvey Nichols and the collections accounted for over 50% of the production of several of these factories.

The unique design & collaboration between Tamara and her creative director, Sandra Choi led to an immediate demand throughout the fashion capitals of the world. Motcombe Street, the first store was opened in 1996 was swiftly followed by the opening of a further three stores in New York, Las Vegas and Beverly Hills.

In April 2001, the expansion of Jimmy Choo took a dramatic step forward with the announcement of a new partnership with Equinox Luxury Holdings Ltd. Acquiring Mr Choo’s share of the ready to wear business; Equinox’s Chief Executive Robert Bensoussan became CEO of Jimmy Choo. This transaction enabled Jimmy Choo to achieve outstanding results, with the introduction of handbag & small leather goods collections. In November 2004, with the company valued at £101 million, Lion Capital announced the majority acquisition of Jimmy Choo – yet another significant move for the future development of the company.

In February 2007, Jimmy Choo once again made the headlines after being acquired by TowerBrook Capital Partners, the international private equity firm, a deal which valued the company at £185 million.

With starlets such as Beyonce Knowles singing of her love of vertiginous heels to Hollywood’s Oscar winners walking the red carpet – Tamara was the first to take  accessories to the stars of both television and film who have contributed significantly towards making the profile as large as it is today.

From the first boutique opened in London’s exclusive Knightsbridge in 1996, Jimmy Choo now has close to a total of 60 stores including London (Sloane Street & New Bond Street), New York, Beverly Hills, Miami, Tokyo, Hong Kong, Paris, Milan and is distributed through select stores worldwide. 

Autumn/Winter 2007
Shoe Collections

Jimmy Choo steps into the Autumn Winter season with a line up of silhouettes that are slender, powerful and glamourous. The look, fitting to fashion’s punch sense of chic, is seriously elegant ­ lines are refined with skinny heels and dramatic cutaways while leathers have the glossy sheen of patent and the soft gleam of precious metal.
 
Great attention has been given to modern women’s lives to create transitional designs which work through from business days to party nights and through the changes in seasons and global destinations. Heel heights span from 75mm to 115mm while leathers and hardware have shine and gloss for boardrooms and parties alike.
 
In the Spike collection, styles feature the slenderizing half metal Picasso heel, introduced in summer and minimal ring hardware on the toe. Designs range from Sarah ­ a sling back to the flat Naomi and Sea ­ the perfect ankle boot and come in shades of black, brown and light grey glossy calf leather. Jimmy Choo classics: the pump stiletto (Sweden) and strappy sandals have also been reworked and modernized in the line up of Chelsea shoes. The main feature is a new stiletto heel dubbed Basquiat which has a distinctive chiselled shape giving an architectural boldness to the shoe, while uppers are cut dramatically ending in a new short sculpted pointed toe. Brushed metallic calf leather and python in striking shades of black, copper, plum and anthracite set off the powerful silhouette.  The Basquiat heel follows through in the Nexus styles with the outstanding Disco; a cross strapped watersnake and kid sandal

Innovative heels reinforce the flickering urban trend with Spa, and Stay showcasing a 120mm stud encrusted frame in jet, and anthracite crystals on a low cut pump and lace up boot in silver mirrored leather or black nappa. The winter collection also highlights the return of the Dali heel with its elongated silhouette: Retro counts infinite straps sprayed with gold or jet stones whilst Rain & Reba mark their bold appearance in a combination of black and vamp patent.
 
There’s further play on form in the Taboo line which feature a square cut toe, oblong buckle hardware, slim cigarette heel and pearlised patent leathers in bronze steel and black. Styles such as Snow and Sinead, have a punchy presence. The silhouette also carries through onto a buckled ankle and knee high boot. Jimmy Choo’s platform so popular in 2006 also moves into winter with peep toes, covered toe and boots in suede and watersnake or rich velvet for evening.

Where Jimmy Choo’s party shoes have been characterised in the past by glimmering satins and glittering jewels the new season sees a quieter approach to glamour. Metallics features in strappy gold and anthracite nappa sandals with long ties to wind round the ankle and animal prints appear on soft suede stilettos.
 
Decorative elements have an arts and crafts feel with a mosaic of enamel stones running up T bars and embellishing flat sandals. An ingenious matt gold chain is threaded onto suede ties in another series. The final punch to this powerfully elegant collection is a mini line NY-LON, exclusive to Jimmy boutiques of stiletto, mules and boots with a provocative bold zip detail. 

Autumn Winter 2007
Handbag Collections

JIMMY CHOO handbags for Autumn Winter 2007 capitalise on the fusion of glamour and function for which these bags have become known.  The look, fitting to fashion’s new sense of serious elegance, is understated with hardware toned down to show off the new silhouettes, and subtle tonal mixes of leather and suede, weave and matt.
 
President and Founder of Jimmy Choo, Tamara Mellon and Creative Director, Sandra Choi have rethought the shopper coming up with a brand new series of designs called Mali.

Designs are soft and capacious and feature straps that can either be hand or shoulder hung.  The line up of four styles range from the perfect day bags Alex and Ayse, to Arad, a flap pocket, super wide clutch with a chain strap.  Hardware is subtle with toggle and ring fastenings embellishing the otherwise soft, easy to wear designs while leathers range from mixtures of suede and watersnake in rich colours of cognac, black, vamp and navy, shaded metallic python and shiny pony and calf skin.

Jimmy Choo’s first collection of handbags the ever popular buckled Tulita has been updated to encompass different volumes. Troy (from Cruise 06) is an outsize clutch and Tribeca a soft flap pocketed design in patent calf.  Brand new styles are Tecla and True which is an all roomy, oval zipped design with rounded edges and buckle details. Black, chocolate and nude leathers give the line a fresh, sexy charm.

The pretty Theola line with its signature laced ribbon detail sees further feminine shapes introduced like the elongated east west bag ­Rana and a super clutch (a key shape) called Rio.  Colours and hides have punch with Black, brown, deep Red and Forrest featuring in slick calf, shimmering python and watersnake.

The characterful zipped Morse line sees two new great shapes introduced. Malena is a sizeable handheld bag with square hardware decorating patent straps, which are set onto a suede panel, and Mina a bar handled tote with a practical expandable body which looks great carrying a lot or a little. Our flap clutch from this group, Marin, with a wrist handle comes in liquid patent and suede or shiny calf and suede for the new season.

The Super Clutch is the hit for evening with Carolina a glam and fun version in wild cat printed fur with gold chain handle.  The elongated Ciggy in metallic python, tasselled Carissa and structured Tube are all lovely styles for night. Embellished designs have an arts and crafts appeal with a mosaic of smoky shaded crystals or enamel appealing on the simple triangular flap clutch­ Cecile.

Jimmy Choo is all about glamour and luxury and nothing sums this up better than the new Jet Set. This is a line up of understated, unembellished travel bags in three styles available in matt hides in shades of tan and blue. For the real Jet Set however Jimmy Choo boutiques will carry an exclusive limited version in crocodile which come complete with a fur blanket.