New Delhi, July 2, 2007: French Connection UK, the leading British high fashion brand launched its mid-summer’s collection in India. Personified by a tongue-in-cheek attitude, FCUK is synonymous with cool and contemporary fashion. FCUK’s new collection uniquely combines the modern with the ethnic. Symbolised by bold prints, strong colours and a relaxed take on the silhouette, the relaxed collection is dominated by standalone, effortless pieces. It mixes cotton shorts and flowing neon jersey tops with bold, graphic printed dresses.

The season’s Occasion wear is influenced by the silhouette from the glamorous 1950’s – strapless dresses with structured bodices that lead into flowing and alluring gowns, intricately maneuvered with climbing floral prints that make the brand and its style, a perfect option for day time chic or evening glamour.

Tunics and loose shirts are versatile wardrobe staples for the summer – short sleeve shirts with puffed shoulders in delicate stripes, teamed with wide leg trousers and wedge sandals to complete the with-it look. Flowing Grecian style tunics in white and bold parrot green worn with tailored shorts or straight leg denim jeans, accessorized with flat jewelled sandals and an oversized handbag is the order of the day.

French Connection menswear presents a high summer range of considered contrasts. Sophisticated yet sporty, this collection confidently mixes lightweight formalwear with casual daywear. Colours range from pale greys and fresh blue to citrus brights.

Tailoring follows through into summer. Stylish day suits are given a fresh appeal in natural linens and baby rib cottons, mix and matched with blazer jackets and soft chinos for a cool Rivera look
 
Casual wear silhouettes are slim and lean, seen in skinny leg denim and multi pocket combat trousers. Jackets offer technical and functional designs with concealed zips and hidden pockets adding subtle style details. Greys and white dominant outerwear, garnished with hints of blue for a smarter finish, yet when worn with striped jersey polo shirts are spruced up with eye-catching effect.

Sophisticated, slinky and lightweight jersey t-shirts come in summer brights and soft pastels. Bold blue and red checks are injected into the range; prominent in shirts and matching board shorts, check prints are the beachwear choice of the season

About French Connection UK:
Founded in 1972 by Stephen Marks, French Connection UK (FCUK) set out to create well-designed fashionable clothing that appeals to a broad market. French Connection is now one of the strongest brands on the British high street and operates in over 25 countries. With more than 1500 outlets worldwide, French Connection is emerging as a truly global fashion brand.

 Having established a strong core clothing business, through unique design and a true sense of style the company has, over recent years expanded its portfolio into exciting new areas. Driven by innovation and change, the brands strength lies in balancing new and exciting ideas. Throughout the brands expansion and diversification the principles have remained the same; design-led products presented in a unique and innovative way.

Stores across the globe are designed to be a true extension of the brand whilst being relevant to their local surrounding, so all elements including staff and store design work together to create a shopping environment which is all part of the French Connection experience. Retaining the clean, simple signature look that French Connection has made its own, the stores provide an environment where the product takes centre stage. These are exciting times for French Connection. In constant pursuit of new ideas and with design at the helm, the vision for the future just keeps growing.

 

About Murjani Group:
The Murjani Group, founded in 1930, is the only Indian company in the world to have developed and launched major international designer brands such as Gloria Vanderbilt and Tommy Hilfiger.  In 2004 Murjani launched the first international designer lifestyle brand in India, Tommy Hilfiger, which rapidly became the leading international lifestyle designer brand in the country.

In 2006 the Murjani Group announced several exclusive relationships, with major international brands for India. Besides French Connection, there is Calvin Klein, Gucci,  Jimmy Choo, La Perla Calvin Klein, Tumi, and Build A Bear. For more information on the group, please visit www.murjanigroup.com

For further information, please contact:
Ira Dubey                                                    Indu Sharma  
Murjani Group                                                Clea Public Relations
#982701 08366                                             #
www.murjanigroup.com                                www.cleapublicrelations.com