Kevin Carrigan, Creative Director - ck Calvin Klein & Calvin Klein, Calvin Klein Inc, styles looks for SS 07

Mumbai, May 08 2007: Calvin Klein, Inc., the world’s leading fashion brand from America officially launched its SS 07 collection today with a Press Day at White. Launched by the Murjani Group, who has been responsible for having successfully developed and launched some of the most recognized international designer lifestyle brands in the world, the Murjani Group is confident of Calvin Klein’s success in India.

From the venue to the display, the CK Press Day maintained what is known as the Calvin Klein Minimalist- Modernist look. White was the theme with live mannequins displaying the Calvin Klein Underwear and CK Jeans collections for Men and Women.

A heady combination of Kevin Carrigan who has flown to India for the launch and Director Farhan Akhtar with Actor Sushma Reddy formally launched the Calvin Klein SS ‘07collection.

Kevin Carrigan said, “Its great to be back in India after I‘ve visited so many times and great to bring cool American edgy style to the Indian consumer. For spring summer it was about femininity and back to natural fabrics. It’s the quintessential Calvin Klein-a romantic, organic minimalism.”

For the India market, Calvin Klein has introduced its Spring- Summer 2007 - Underwear line and Jeans (for men and women), that includes the entire casual wear range.
Calvin Klein Underwear is designed for the woman who appreciates a purity of style that is understated yet undeniably feminine.  The SS 07 look is inspired by the traditional Japanese Cherry tree floral as well as Japanese tattoos for a more edgy look

CK Jeans is Authentic, Sophisticated, Simple, Rich, Modern, Clean and Aggressive – This promptly describes the Calvin Klein spirit this spring/summer- played on the sophisticated and complex cleanliness.

Pradeep Mansukhani, COO- The Murjani Group says, “Calvin Klein Inc is buoyant on the India launch as are we. We are pleased to have Kevin Carrigan visit India and lend us his full support.”

 

CK is available at VAMA, Shoppers’ Stop in Juhu and Inorbit Mall-Malad in Mumbai. Going forward the retail strategy for Calvin Klein will include stand alone stores in Mumbai, Delhi and Bangalore. The CK bridge collection is scheduled for launch soon, in Mumbai.

Today, Calvin Klein is the pre-eminent American name among the world’s modernist fashion designers. Over the years, successful expansion has resulted in today’s Calvin Klein, a worldwide fashion and design company with a globally recognized brand name. 

The Murjani Group has plans to build a strong portfolio of major international brands, to address 3 diverse market segments, Luxury, Premium and Specialty. The launch of Calvin Klein is a part of this strategy.

About the Murjani Group
The Murjani Group, founded in 1930, is the only Indian company in the world to have developed and launched major international designer brands such as Gloria Vanderbilt and Tommy Hilfiger.  In 2004 Murjani launched the first international designer lifestyle brand in India, Tommy Hilfiger, which rapidly became the leading international lifestyle designer brand in the country.

For more information on Calvin Klein, please contact:
Sujata Assomul, Communications Director- The Murjani Group
Mobile: 098200 62207            ; E-mail: sujata@murjanigroup.com    

Sangeeta Kuriakos- Clea Public Relations
Mobile: 098915 97468            ; E-mail: sangy@cleapublicrelations.com