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World's leading luxury lingerie brand to launch in India with the Murjani Group.
Mumbai 7th November: Top Italian lingerie and fashion brand, La Perla, has signed an exclusive long-term agreement with the Murjani Group, to open four La Perla stores in India over the next five years, in Mumbai and New Delhi. The first store will open in spring/summer 2007, in Mumbai. A second store will open in New Delhi in 2008 followed by a second store in these cities by the end of 2010. The President of the Gruppo La Perla, Mr. Alberto Masotti, said the company is very excited about entering the Indian market. He said, "India is a great country with a great tradition, and we are confident that the Indian public will appreciate our craftsmanship and our philosophy, which are very relevant to the taste for beautiful and refined products that Indians have." He added "Indian women are very feminine and beautiful, and have always taken care of their body. As La Perla has traditionally made a point to make women feel beautiful and confident, we believe we perfectly fit the Indian culture." The Chairman of the Murjani Group, Mr Mohan Murjani said, "We are proud to bring La Perla, the world's leading luxury lingerie brand, to India. For decades, La Perla has been serving the finer tastes of the discerning Indian consumers, outside India. With the arrival of La Perla in India, Indian consumers can now be assured of the finest and most luxurious lingerie and swimwear collection, conveniently available in India." He added "This is yet another important step in our mission towards providing the Indian consumer with a holistic, international, luxury experience." Gruppo La Perla is one of the leading international lingerie and beachwear groups, with 2,000 employees globally. Since its establishment in 1954, Gruppo La Perla has emerged as the leading luxury brand of lingerie, beachwear and nightwear, recently expanding into the prêt-à-porter and accessory segments to complement its product range and provide customers with a complete shopping experience. The company has created a chain of exclusive boutiques in the main fashion capitals of 30 countries. For more information, please visit the website at www.laperla.com. The Murjani Group, founded in 1930, is the only Indian company in the world to have developed and launched major international designer brands such as Gloria Vanderbilt and Tommy Hilfiger. In 2004 Murjani launched the first international designer lifestyle brand in India, Tommy Hilfiger, which rapidly became the leading international lifestyle designer brand in the country. In 2006 the Murjani Group announced several exclusive relationships, with major international brands for India , including Gucci, Jimmy Choo, Calvin Klein, French Connection, Tumi, and Build A Bear. For more information on the group, please visit www.murjanigroup.com. For more information please contact : |
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